Internet has changed the way customers and producers get in touch leading to a disintermediation of the value chain. Currently, customers have a great deal of information in the Internet in order to make a purchasing decision. The client already knows what he / she wants independently of the channel that can be employed (online vs offline). In this context, only the premium brands supported by the premium products are the winning horses in this race. This trend is currently taking place at a global level with traditional marketplaces such as Amazon or Zalando developing their own brands in order to capture demands as they understand that the value is in the product whilst the distribution channel turns into a commodity.

Spain is a country with a long-standing track record of quality raw materials, specialized manufacturing processes and artisan practices where there has been a great success of companies at an international level. However, despite these highly appealing attributes, the investor attention to this particular segment has been very limited: on the one hand, financial entities have been lending resources for the financing of working capital and on the other, traditional private equity firms, have focused on larger size companies or in small companies focused on the technological sector.

Axon Partners Group is looking to support these companies with a new fund called Premium Brands that will be focused on investing in premium brands and products in order to internationalize and develop adequate omnichannel strategies. Premium Brands Fund is a growth fund focused on investing in companies with track record business models, with EBITDAs up to €5m and already generating positive cash flow. The fund has a target size of €50m - €100m and as of today there are more than €10m funds committed from highly reputed FO and Institutional Investors. The fund is expected to register its first closing by 1H 2017 and will be able to commence with its operations with the funds that have been committed to date.

MondoBIOTECH  has finalised its merger with the Contract Research Organisation (CRO) of Pierrel to form the new entity THERAMetrics, a TCRDO (Tech Contract Research & Development Organisation).

The Swiss–based drug discovery company focused on repurposing drugs in rare and neglected diseases has joined forces with the global pharmaceutical provider in a deal which aims to expand the horizons of R&D in the pharma industry, with hopes of generating revenue of 40M dollars in 2013.

The new business entity will provide an integrated offering of sophisticated and cost effective research solutions to pharma and biotech partners, through the combination of mondoBIOTECH’s repurposing expertise and the technologically advanced CRO services of Pierrel. Operations will be carried out from ten international offices (including the USA) with a worldwide workforce of approximately 300 operatives.



Axon Partners Group strengthens Corporate Finance department with the arrival of Maria Jose Martin Gonzalez, who will serve as Senior Manager for its seven offices (Madrid , Sevilla , Miami, Mexico City, Bogota , Istanbul and Delhi)

She has more than 7 years of experience in M&A, High Yield issuance and capital raising processes, having worked for Citigroup and Lazard. Recent relevant transactions include advisor to a consortium of funds in the restructuring of Promociones Habitat, advisor to M1 / L Capital Asia in the acquisition of Pepe Jeans, advisor to Euskaltel and its shareholders in the disposal of a minority stake and left lead global coordinator in the issuance of Swissport’s high yield bonds.

Axon Partners Group Corporate (Axon Corporate) provides professional investment banking , corporate finance, M & A transactions and business development to first class companies around the world. Axon Corporate has successfully executed over operations $ billion USD in technology and innovation areas. It has an extensive portfolio of projects in various sectors , with a special focus on the digital sector, among which include: La Nevera Roja, Pizzabo , Vintae , Cambio 16 , Intereconomía , Wuaki TV or Nice People at Work .



The corporate development division of Axon Partners Group (Axon Corporate) negotiates the sale of Pizzabo to Rocket Internet. Axon identified the potential for an industry leader to buy out Pizzabo and designed the corporate strategy, identified potential acquirers using its industry contacts and executed the transaction end-to-end. The buyer, Rocket Internet’s foodpanda, is the third largest food delivery player in Europe and is looking to expand its footprint throughout the world.

The resulting deal is the largest in the online food delivery sector in Italy, and the largest exit of a company with a business life of only five years. It is also the largest M&A transaction in the Italian digital economy space.

Axon’s profound knowledge of digital economy industry, and in particular online food delivery was key when providing support to Pizzabo.

Alfonso de León, Managing Partner of Axon Partners Group, comments: “Axon has spent many years working with companies in the online food delivery sector throughout the world so we were therefore the ideal advisors for Pizzabo. This deal demonstrates the importance of working with professional advisors, who are able to provide a customised deal that is structured specifically for each client and find competing buyers in order to maximise return for shareholders. Axon has proven this model in other sectors such as gaming and cloud services, and continues to replicate it in other digital economy verticals, based on global analysis and local execution.”

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