Axon's mission is to generate value combining excellence with entrepreneurship
Who we are
Axon Partners Group is a global Investment, Alternative Asset Manager, Corporate Development and Consulting firm, with presence and experience worldwide. Axon’s reputation for excellence and result orientation is well known among investors and clients all around the world. It was founded by a group of entrepreneurs with extensive financial and business development experience. Axon has grown to become a team of over 80 experts in our offices in Madrid, Istanbul, Mexico City, Bogota, and Riyadh.
6 local offices in Madrid, Bogota,
Mexico, Istanbul & Riyadh
Solid Track Record
With the trust of over 200 investors and clients worldwide
Over 85 employees from fourteen
Excellence & Flexibility
Built upon solid values, proven processes and a lot of passion
Direct Venture Capital experience investing in technology in more than 30 companies
Senior Management Team together for ~10 years, executed 30 Investments and Exited 12 Companies
Tech Know How
Tech expertise able to cover global opportunity and multi sector strategy
Extensive Investor Network
Long-term relationships with internationally Investors, Private clients and Governmental Institutions.
Axon combines the flexibility and speed of boutiques, and the capabilities and reach that only large organizations can provide, with a proven track record in the digital economy sector, energy and healthcare. This is why Axon is able to support early entrepreneurs to succeed, help mid-market sized companies to get equity finance, advice bluechip multinationals in their business strategy or provide support to governments in defining digital economy policies. We have been doing this consistently for over thirteen years with top notch clients worldwide.
Axon in Numbers
In 2006, Axon Capital and SVP Advisors were founded by Francisco Velázquez; in 2012 both companies were integrated , Axon Partners Group, as we know it today, was born. The company was established as a partners’ firm with different divisions, managing VC funds in Spain and India, as well as serving clients in over thirty countries. The strategy consulting business continued to grow, increasing the scope of its projects in verticals such as energy. By 2012 the group had grown to 25 employees between Spain, US and Colombia.
We started our ventures capital fund for Colombia and did our first cash exits in Spain. The company started to grow quickly so Axon decided to design its first career program enabling employees to ultimately become partners and profit from the global success of the firm.
Corporate Finance division was created and offices in Mexico and Istanbul were set up. The investment scope expanded to Mexico and Perú, and some large advisory projects in oil and gas as well as food industry were executed, widening our sectors of knowledge. By 2014 the company had about 40 employees.
The first corporate finance deals were closed, which were some of the largest in the tech world in Spain and Italy. By 2015, our funds had exited eight companies with more than 3x average exit multiple and Axon’s track record started to shows its consistency along investment processes. The advisory lines of business continued to grow steadily with large impact projects in Mexico and Saudi Arabia. Axon also expanded its practice to cloud and IT strategy as well as data analytics in the consumer space. This led to the creation of its first incubated startup: Finizens, a robo-advisor.
We continued to grow surpassing 70 employees around the world. We did our first bet on blockchain technology when no-one was talking about ICOs. We also created our first consumer company, hubblebed.com, a mattress company selling online in Spain. In 2016 the company reinforced its commitment with processes by making important progresses in compliance, including ISO certification. In addition our HQs moved to a brand owned office in the centre of Madrid. 1.000 sqft of trading floors and meeting rooms, creating a trend on its own in the city.
Axon continued growing surpassing 80 employees around the world. We changed office in Bogotá, Istanbul and Mexico to cope with growth and meet expectations of our employees, clients and investors worldwide. The company did several very impactful projects in the Middle East and Latam, including policy related projects with large impact on the telco industry. In the investment front we launched our first fund of VC funds for Europe, leveraging in the great expertise and footprint of the firm. In 2017 the firm promoted the first career Partners.
2018 was another successful year; we were the only Spanish firm selected to lead VentureEU, a Programme launched by The European Commission and the European Investment Fund that will attract €2.1 billion into the European Venture Capital market, benefiting more than 1.500 world-class tech companies. The investment Division maintained an immaculate track record by successfully completing 3 exits with an average multiple of over 7x which provides interesting returns to investors. As for our Strategy Consulting Division, we started more than 30 new projects in 14 countries in 5 continents, including several high impact assignments for the European Commission promoting the European Digital Agenda.
In 2019, Axon maintained its immaculate investment track record, completing new growth investments such as Billpocket, Pangea The Travel Store or Le Pain Quotidien and closing several financing rounds in portfolio companies. We also achieved our second IPO, Holaluz, oversubscribed two times and generating over ten times multiple in a growth stage investment. The investment arm developed a new business line in small private equity strategies by acquiring restoration franchising businesses in Spain and Portugal among others. Our Fund of Fund Division started to invest Aurora VC fund of funds giving life to one of the most exciting technology investment platforms in Europe. In our advisory division we had another excellent year, substantially growing our business in all geographies and expanding our value proposition on public policy, strategy and regulation of traditional IT and Emerging Tech
In 2020, and despite the difficulties, Axon continued to grow in revenues, new projects and assets under management. On the investment side we consolidated our Fund of Funds platform making the first fifteen commitments in third-party funds. We also launched our 4th direct investment fund for Europe (Axon Innovation Growth IV) which is or sixth direct investment fund (if we include India and Latam funds). In addition we created a new corporate venture capital unit with a first flagship project for worldwide cleantech and sustainability investments on behalf of a major Latinamerican utility. Our consulting division made a record in sales concluding cornerstone tech strategy projects in high impact topics such as 5G or cybersecurity. Our geographical diversification grew as well with operations in over forty countries. All in all a record year in new projects and revenues, not all bad news… after all.
We are convinced that excellence is the only way to go. Whatever we do we try to do it at our best. And that means first in the benefit of our clients and investors.
We promote freedom and responsibility to truly empower our team, no matter where they stand within the organisation.
We strive to be humble, honest, persistent, patient, curious and fair. And, among anything, try to understand the bottom of things with common sense.
By working with Axon one should always feel it has a reliable partner in every sense.