xon Partners Group celebrates the acquisition of the spanish social gaming company Akamon Entertainment by Imperus. The total adjusted purchase price for the acquisition has been US$30,000,000 providing a return of circa 3 times Axon´s investment with an annual profitability of 50%, clearly proving at Axon’s investment strategy in the fast growing digital economy.
Axon invested in Akamon in April 2013 and as recently as 2014 made a third round investment in the company, making Axon the majority investor in the Company.
Alfonso de León, Managing Partner of Axon Partners Group’s Investment Division comments: “We have spent three years working with Akamon Entertainment and supported it in its rapid growth and expansion. Axon and Akamon have been a great fit for each other, with Akamon’s strong team and robust business model mixed with Axon’s profound knowledge of the gaming industry, and contacts and know-how in Latin America.
“We have been impressed by its rapid growth, especially into Latin American markets, with only 20% of Akamon’s players’ database coming from its home country of Spain, a figure that was 90% before our initial investment. This demonstrates the potential of these markets for the social gaming industry” Alfonso assures.
Akamon is the leading developer and publisher of Social Games within Latin America and Southern Europe. With its head offices in Barcelona, Spain and additional presence in Tel Aviv, Israel, Akamon is the operator of a number of gaming portals which attract in excess of 450,000 daily customers. With a user base of over 25 million, Akamon is the largest Spanish and Latin American-based Social gaming company in the world. Since its inception in 2011, Akamon has experienced continuous growth year over year and continues this trend to this date.
Vicenc Marti, CEO of Akamon stated: “To me, as CEO and Co-Founder of Akamon, the acquisition of Akamon by Imperus is a game changer. The opportunities in front of us are immense: The transition to mobile in Akamon´s core regions represents in itself a value multiplier of the already exceptional performance of Akamon in Southern Europe and Latin America.”
Following the closing of the transaction, all key management of Akamon will be retained by Imperus. Akamon possesses some of the most sought-after industry executives, such as Vicenc Marti, co-founder and CEO of Akamon (Former Managing Director of Cirsa, Former CMO of Spanish airline Vueling) and Alex Cohen (Former head of advanced development at IGT and the author of popular Slot machines such as “The Hangover”). Alex recently won the E-Gaming Review award for “Rising Software Star of the Year” and “Game of the Year”.
Imperus Technologies Corp., the parent company of Diwip and Akamon, is a developer of social and mobile gaming for PC, Mac, iOS and Android platforms. Diwip and Akamon design, develop and distribute their top ranked social casino-themed games within online social networks (such as Facebook) and mobile platforms (such as Android and iPhone). All of the Diwip and Akamon games are free to play and generate revenue primarily through the in-game sale of virtual coins.