Metricool, a Software as a Service (SaaS), a global benchmark for analysing, planning, managing and measuring the success of digital content, has announced a €5m investment from consulting and investment firm Axon.
Metricool, founded in 2016 by Juan Pablo Tejela and Laura Montells, currently has a team of 45 people, has a tool that connects all types of social networks and platforms in an easy and automated way. Marketed under a freemium format, it currently has more than one million users, close to 20,000 paying customers and annual recurring revenue (ARR) of more than €5m with an annual net growth of more than 80%. This transaction will allow Metricool to accelerate its growth and international expansion plan (where it already accounts for more than 50% of its revenues), strengthen its sales team and continue product development.
Social media and platform content management tools address an estimated potential market of $44bn, with a current penetration of less than 1%, according to industry company estimates. The continued growth of platforms due to the increased use of social media will increase the potential market to $100bn by 2025. As a result, any business with a social media presence will need a tool like Metricool to manage its content.
This is Axon’s seventh transaction this year, following its direct investment strategy in innovative companies with extraordinary founders, high growth and maximum capital efficiency. The investment has been made from the Axon Innovation Growth IV Fund, the vehicle focused on European scale-up companies, which is also invested in companies such as Libelium, Embention or Dogfy Diet.
Metricool is a SaaS tool to analyse, manage and monitor the success of all digital content. It offers everything you need to manage your digital strategy in one place, from web and blog content analytics, metrics and social media planning to conducting competitive research and online ad management analysis.
Axon is a global investment and consulting firm with a focus on technology and innovation. The company has 90 professionals covering Europe, the Americas and MENA. Axon was listed on the Madrid Stock Exchange (BME Growth) with a share price of €19.10.